Posts tagged as:

overture

Sex Ads on DFW.com

August 22, 2003

What is Knight Ridder’s dfw.com site doing selling sex ads? Think I am kidding. Just check out the screen shot below.

Screen shot of DFW.com Search Results Page showing an Overture Sponsored Link for adult sex toys.

I was searching for an article on Jordan Thomas and the day-care center T&T Tots. It looks like any search string with t& results in this sex ad being show. Just goes to show you how bad sponsored links can be. DFW.com features ads from Overture.

What happens when the link provider displays ads you object to? Has anyone experienced problems with Google’s AdSense displaying inappropriate ads for your site? Do you have any control and/or recourse?

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Untargeted Ads

May 29, 2003

SitePoint Editor’s take on Google and Overture in SitePoint Tribune, Issue 244:

Google, by default, syndicates all of their AdWords ads onto dozens of “content partner” sites including such sites as “a imfilez.com” which serves up articles such as “How to display a fake away message in AOL Instant Messenger” and “How to bust into any chat room” alongside ads for Pay-Per-Click Management services. Poor targeting at it’s finest.

Overture is also not without fault, thanks to it’s partnership with Gator which pops-up ads with listings from Overture all over the web and its MatchDriver(tm) engine.

SitePoint also links to a useful script Keyword density analyzer, and keyword placement & prominence analysis in the issue.

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