From press release:
Friday is July 11, but at 7-Eleven, Inc. it’s better known as 7-11 Day, and the day the world’s No. 1 convenience retailer celebrates its birthday. This year is no different. To celebrate its 76th birthday in 2003, participating 7-Eleven® stores across America plan to serve more than 5 million free Slurpee® drinks and samples of several tasty new products while supplies last this Friday. Each participating 7-Eleven store will offer 1,000 customers a free 7.11-oz. Slurpee drink of their choice.
Convenience retailing began simply enough in 1927 when a Southland Ice Company employee started selling milk, eggs and bread from his ice dock in Oak Cliff, a suburb of Dallas. Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major international retailing chain with 5,800 7-Eleven stores in the United States and Canada, and more than 25,000 stores worldwide.
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