The Dallas Morning News reports that Kroger is doing well in D-FW area. My own experience has shown Kroger to be much stronger here, but these hard numbers show Kroger is up 3.5% since 2004.
Kroger, the No. 2 U.S. grocer after Wal-Mart, seems to have figured out best how to live with the new reality.
Besides Wal-Mart and SuperTarget, Kroger was the only chain to gain market share in D-FW among the big six operators last year, according to data compiled by Market Scope, a publication of ACNielsen Trade Dimensions.
“Kroger is the only Wal-Mart rival thats had continuity, and its held up very well and continues to gain market share,” said Ed Fox, a marketing professor at Southern Methodist University who has studied the local grocery market for several years. “Tom Thumbs ability to compete was damaged by the change in ownership to Safeway, who tried to make all the stores homogenous. They’ve stabilized and are looking good relative to Albertsons.”
I keep waiting for Albertsons to pull out of this market entirely. The Albertsons at Custer and McDermott in Allen is one awful store.
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