SitePoint Editor’s take on Google and Overture in SitePoint Tribune, Issue 244:
Google, by default, syndicates all of their AdWords ads onto dozens of “content partner” sites including such sites as “a imfilez.com” which serves up articles such as “How to display a fake away message in AOL Instant Messenger” and “How to bust into any chat room” alongside ads for Pay-Per-Click Management services. Poor targeting at it’s finest.
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Overture is also not without fault, thanks to it’s partnership with Gator which pops-up ads with listings from Overture all over the web and its MatchDriver(tm) engine.
SitePoint also links to a useful script Keyword density analyzer, and keyword placement & prominence analysis in the issue.
{ 1 comment }
I think this is a bad Idea for Google as they may soon become a victim of their own sucess. They should not synicate these ads on small 3rd party sites. Soon they will be everywhere.
http://www.search-marketing.info
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