Money Savings or Invasion of Privacy

December 19, 2001

In the past few years grocery store loyalty cards have become standard fare for most Americans. Now a number of people are rising up in protest. A front page article in today’s The Dallas Morning News highlights the growing protest.

We have both Kroger and Tom Thumb cards in our wallets. We don’t really worry that Kroger knows which groceries we buy. Tom Thumb may wonder why we only buy gas at their store though! Can you say AAdvantage Miles?

We do save money on the products that we buy. What about you? Do you feel a loss of privacy?

  • Purely voluntary -- any loss of privacy is stricly the choice of the consumer.
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